Project
Digital Smile Design
Creative process
I played a pivotal role in editorial design, where I curated workbooks, magazines, and printed materials tailored for dental professionals and courses. Through these mediums, I worked on the seamless delivery of educational content and the enhancement of our clients’ growth journeys.
Mainly, I specialised in creating brand identities and logos that resonate with our audience and the company’s voice. From creating artworks for new courses to maintaining consistency across our logo universe, each project reflects a fusion of creativity and precision. I also lead the design of visual identities for our podcasts and promotional campaigns, ensuring integration across all platforms. Deliverables include podcast artworks, printed materials tailored for courses, and a range of promotional assets spanning social media and print mediums.
Outcome
In addition to my primary focus on identity work, I lend a hand in the aspect of UI/UX design. Collaborating with our product team, I contribute to the creation of user-friendly and visually captivating web interfaces. From offering insights to providing design support throughout the wireframing phase, my assistance ensures that our digital platforms prioritize intuitive navigation and seamless functionality, ultimately enhancing the overall user experience.
I work on comprehensive marketing campaigns tailored for various platforms and mediums. From designing for dental clinics to launching click funnels and email marketing initiatives, I develop visual materials that connect with target audiences. Deliverables include printed materials such as leaflets and posters, alongside digital assets including engaging social media videos, captivating reels, and impactful email content.
