Project

Chou Coffee & Pastries

Chou is a conceptual branding project exploring the intersection of design and culinary culture. Inspired by coziness, reliability, and a creative, free atmosphere, Chou celebrates specialty coffee, pastries, and savory bites through a carefully crafted visual identity.


Creative process

This project features a custom hand-drawn logo, playful illustrations, and a harmonious color palette that evokes warmth and simplicity. From eco-friendly packaging mockups to branded coffee pouches and takeaway cups, every detail aims to reflect the thoughtful design and elevated experience Chou aims to deliver.

Outcome

The name "Chou" draws from French culture, symbolising sweetness and charm while nodding to the beloved choux pastry. This concept encapsulates the essence of indulgence and connection, inviting customers to savour both design and flavour.

Chou is a project of storytelling through design, merging aesthetics and functionality to create a memorable and inspiring experience.

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